Apollo.io + Konnectify

Learn how to integrate and use Apollo.io with Konnectify to automate sales workflows, contact management, account updates, deal tracking, and data enrichment across your tools.

What is Apollo.io?

Apollo.io is a sales intelligence and engagement platform that helps businesses discover prospects, manage contacts and accounts, track deals, and enrich customer data. It provides access to a large B2B database, advanced search filters, email outreach tools, and CRM-like capabilities to streamline prospecting and revenue operations.

Why integrate Apollo.io via Konnectify?

By integrating Apollo.io with Konnectify, you can automate sales workflows and eliminate repetitive manual tasks without writing code.

Konnectify allows Apollo.io to connect with your CRM, marketing automation tools, internal systems, and other business applications so that contact data, account updates, deals, tasks, and enrichment results flow automatically between systems.

This ensures better lead management, faster follow-ups, improved data accuracy, and a more efficient sales process.

What You Can Do with Apollo.io in Konnectify?

When Apollo.io is connected to Konnectify, you can build powerful automations such as:

• Automatically create contacts and accounts from form submissions, CRM updates, or external lead sources
• Update contact or account properties based on activity in other applications
• Create new deals automatically when qualified leads are identified
• Sync contact and organization data between Apollo.io and other CRMs
• Create tasks for sales representatives when new contacts or deals are added
• Enrich people or organization data automatically using email, LinkedIn URL, name, company, or domain
• Search for prospects by job title and push the results into other systems
• Keep sales data consistent across all connected platforms

These automations help reduce manual data entry, improve targeting accuracy, accelerate sales cycles, and maintain clean and enriched sales data.

Konnectify uses the Apollo.io API to securely interact with your Apollo account. The API allows external platforms to create, read, update, search, and enrich contacts, accounts, deals, and tasks programmatically.

• Create and update contacts
• Create, update, and retrieve accounts (organizations)
• Create, update, and retrieve deals
• Create and manage tasks
• Search for contacts and organizations
• Enrich person and company profiles
• Retrieve prospect lists by filters such as job title

• API Key (recommended)

You can generate your API key from your Apollo.io account settings and use it while creating the connection in Konnectify.

• API access depends on your Apollo.io plan and permissions
• Certain fields may be mandatory when creating contacts, accounts, or deals
• Rate limits apply based on your Apollo.io subscription
• Enrichment features may consume credits depending on your plan
• Custom fields must match the fields configured in your Apollo.io account

For detailed API references, request/response parameters, and examples, refer to the official Apollo.io API documentation.

Before creating the workflow, ensure you have:

• A valid Apollo.io account
• An Apollo.io API Key
• Access to the Konnectify platform
• Required permissions in Apollo.io
• Permission to create/manage connections in Konnectify

Step 1: Connect LeadSquared in Konnectify

1. Log in to Konnectify
2. Click New on the top-right corner and select Connections
3. Select LeadSquared
4. Enter the following details:
   • Connection Name
     Enter a name for your connection (e.g., My LeadSquared Connection).
     This name is for reference only and helps distinguish between multiple LeadSquared connections within Konnectify.
   • Access Key
     Enter your LeadSquared Access Key.
   • Secret Key
     Enter your LeadSquared Secret Key.
   • API Host
     Enter your LeadSquared API Host URL.
     Example:
     https://api-in21.leadsquared.com
     (Use the API host specific to your LeadSquared account region.)
5. Click Create Connection

Step 2: Create a New Konnecter

1. Click New on the top-right corner and select Konnectors
2. Choose a trigger app (for example: Apollo.io, Webhook, CRM, or Form application)
3. Select the required trigger event (for example: New Contact, Updated Contact, New Deal, etc.)
4. Choose the Apollo.io connection you created and click Continue

Step 3: Add and Configure Apollo.io Action

1. Click Action
2. Select Apollo.io
3. Choose an action (for example: Create Contact, Enrich Person, Create Deal, etc.)
4. Select the Connection and click Continue
5. Fill all mandatory fields such as:
   • Contact Name
   • Email
   • Account Name or Domain
   • Deal Name
   • Task Details, etc.

Step 4: Value Mapping and Workflow Testing

• Map dynamic fields from the trigger/action output
• Use static values only when required
• Run the workflow using sample data
• Verify the execution status and response from Apollo.io

Step 5: Activate Konnector

• Save the Konnector
• Turn the workflow ON
• Perform a real-time test from the trigger source
• Confirm that the data is reflected in Apollo.io

Automatically Create Contacts from External Lead Sources

Trigger: Event from another app (Form submission, CRM, Webhook, etc.) • Action: Create Contact in Apollo.io

Use case: Automatically create Apollo contacts when new leads are captured through landing pages, ads, or CRM updates.

• Eliminates manual contact entry
• Ensures faster lead follow-up
• Centralizes prospect data in Apollo

Enrich New Leads Automatically

Trigger: New Contact • Action: Enrich Person

Use case: Automatically enrich newly added contacts with additional professional and company data.

• Improves data quality
• Enhances targeting accuracy
• Saves manual research time

Create Deals Automatically for Qualified Leads

Trigger: Updated Contact (e.g., lead status changes) • Action: Create Deal

Use case: Automatically create a new deal when a contact reaches a qualified stage in another system.

• Streamlines pipeline creation
• Reduces manual deal setup
• Improves sales tracking

Sync Accounts Between Systems

Trigger: New Account • Action: Create or Update Account in another app

Use case: Keep organization data synchronized between Apollo.io and your CRM or ERP system.

• Maintains consistent account records
• Prevents duplication
• Improves reporting accuracy

Create Follow-Up Tasks Automatically

Trigger: New Deal • Action: Create Task

Use case: Automatically create follow-up tasks for sales representatives when a new deal is created.

• Ensures timely follow-ups
• Improves sales productivity
• Reduces missed opportunities

Search and Distribute Prospects by Job Title

Trigger: Scheduled or Manual Trigger • Action: Search People By Job Title

Use case: Automatically search for prospects by job title (e.g., Marketing Manager, CTO) and send results to CRM, email tools, or spreadsheets.

• Simplifies prospecting
• Expands lead database
• Automates list building

Keep Contact and Account Data Updated

Trigger: Updated Contact or New Account • Action: Update Contact / Update Account

Use case: Ensure changes in one system are reflected in Apollo.io automatically.

• Accurate and up-to-date records
• Reduced manual updates
• Better collaboration across teams

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