Clay

Clay + Konnectify

Clay Integration with Konnectify

Push leads, contacts, companies, and enriched prospect data from Konnectify into Clay tables in real time using secure webhooks—perfect for outbound, CRM hygiene, and enrichment workflows.

Tables Webhooks 0 Triggers 1 Action

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→ What is Clay? → API & Authentication → How to connect → Triggers (0) → Actions (1) → Popular automations → FAQ

What is Clay?

Clay is an AI-powered prospecting and data enrichment platform that helps teams build targeted lists, enrich records, and automate outbound research workflows. By connecting Clay with Konnectify, you can send structured data (like leads, contacts, and companies) into any Clay table instantly—so enrichment, scoring, and routing can happen automatically.

This connector is optimized for webhook-based ingestion: you map fields from any upstream system and push them into Clay as new rows, with JSON keys becoming columns.

New to Clay?

Create a Clay workspace and set up a table webhook to start capturing records from Konnectify.

Explore Clay

New to Konnectify?

Build your first workflow in minutes and route data between your CRM, forms, spreadsheets, and Clay.

Create Konnectify account

What you can automate

• Send new leads to Clay tables for enrichment

• Create rows in Clay from CRM updates

• Push form signups into Clay for qualification

• Centralize outbound research inputs into a single table

• Standardize JSON fields into Clay columns automatically

• Trigger Clay automations by inserting new records via webhook

API & Authentication

Authentication method: Custom credential authentication

The Clay connector uses a webhook URL (and an optional auth token) to send data into a specific Clay table. In Konnectify, you store these values in the Clay connection so actions can securely post records.

Required connection fields

Webhook URL (required): the Clay table webhook endpoint.
Authentication Token (optional): include if your Clay webhook is configured to require a token.

API capabilities in this connector

Create new records (rows) in any Clay table via webhook
Send arbitrary JSON payloads; keys map to Clay columns
Support for lead/contact/company style objects and custom schemas

Heads up: plan restrictions & rate limits

Clay features and webhook behavior may vary by plan/workspace settings. If you send large volumes, monitor Clay’s ingestion limits and apply batching or throttling in your Konnectify workflow design.

Reference: Clay documentation and webhook setup details are available in Clay’s official docs. Visit Clay (navigate to API/Webhooks in your workspace documentation).

How to connect

Prerequisites

A Clay workspace with a table configured to receive records via webhook
The table’s Webhook URL (and optional token, if enabled)
A Konnectify workflow where you want to send data into Clay

Add Clay to a Workflow

Open Konnectify and create (or edit) a workflow.
Click Add step and select Clay from the apps list.

Authorize via custom credentials

Paste the Webhook URL for your target Clay table.
Optionally provide an Authentication Token if your webhook requires it.

Configure the Trigger or Action

Select the Clay action you want to run (for example, Create Table Record).
Map your incoming fields into a single JSON object (keys become Clay columns).
Confirm the target table matches the webhook URL you’re using.

Warning

Column creation and data typing are managed by Clay. If your JSON keys don’t match existing columns, Clay may create new columns or ignore fields depending on your table settings. Test with a sample payload first.

Test the Workflow

Run a test event from your upstream app (CRM/form/spreadsheet).
Verify a new row appears in your Clay table with the expected column mapping.

Activate the Workflow

Turn on the workflow.
Monitor initial runs to confirm consistent delivery into Clay.

Triggers 0

This version of the Clay connector doesn’t include built-in triggers. Use triggers from your other apps in Konnectify (e.g., new lead in a CRM, new form submission, new spreadsheet row) and then send the data to Clay using Clay actions.

Actions 1

Use Clay actions to push data into Clay tables via webhooks. Actions are grouped by module for easier discovery.

Tables 1 actions

Create Table Record

Send a JSON object as a new record to any Clay table using the table's webhook URL. The JSON keys become columns and the values populate the row. Use this to push leads, contacts, companies, or any structured data directly into Clay for enrichment and automation.

Popular automations

Here are common ways teams use Clay with Konnectify. Choose a trigger from another app, then push a record into a Clay table to kick off enrichment and outbound workflows.

Enrich inbound leads from forms in Clay

When a new form submission arrives, create a row in Clay to enrich the lead (company data, role, email verification) before routing to sales.

New Form Submission (from your forms app) → Create Table Record

Send new CRM contacts to a Clay enrichment table

Automatically push newly created contacts from your CRM into Clay, keeping a dedicated table for enrichment, scoring, and outbound sequencing.

New Contact (from your CRM) → Create Table Record

Build a prospecting intake from spreadsheets

When a new row is added to a spreadsheet (e.g., a list of target accounts), send it to Clay to enrich and standardize before outreach.

New Spreadsheet Row (from your sheets app) → Create Table Record

Route product-qualified leads into Clay for enrichment

When a user reaches a PQL milestone in your product analytics, add a record to Clay to enrich the account and prepare outbound messaging.

PQL Event (from your product/analytics app) → Create Table Record

FAQ

How does authentication work for the Clay connector?

Clay uses custom credential authentication in this integration. You provide a Webhook URL for a specific Clay table and (optionally) an Authentication Token. Konnectify uses these values to post records to Clay.

Which Clay plans are supported?

Any plan that supports receiving data via table webhooks can work. If you don’t see the webhook option in Clay, check workspace permissions and your plan features.

How do triggers work for Clay in Konnectify?

This connector currently provides no Clay-native triggers. Instead, use triggers from other apps (webhooks, CRM events, form submissions, new rows, etc.), then send data into Clay using the Create Table Record action.

How can I prevent duplicates in Clay?

The connector only supports creating new rows (no upsert action). To avoid duplicates, add a deduplication step in Konnectify (for example, check a datastore/CRM first), or configure Clay table logic to handle repeated identifiers (like email/domain) according to your workflow.

What happens if Clay rate-limits or rejects requests?

If Clay responds with an error (for example, rate limiting or invalid payload), the workflow run will show the failed step and response details. Use smaller payloads, add throttling, or add retry logic depending on your workflow requirements and Clay’s ingestion limits.

Can I connect multiple Clay workspaces or tables?

Yes. Create multiple Clay connections in Konnectify—one per webhook URL (table). Then select the appropriate connection per workflow (or per step) depending on where you want records to land.

How do JSON fields map to Clay columns?

For Create Table Record, the JSON object keys are treated as field/column names and the values populate the row. Keep keys consistent (e.g., email, company_domain) to ensure your Clay table stays clean and predictable.

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