LeadSquared

LeadSquared + Konnectify

LeadSquared Integration with Konnectify

Connect LeadSquared to Konnectify to automate sales execution and marketing automation workflows—sync leads and accounts, manage opportunities, tasks, activities, lists, and send emails with reliable triggers and actions.

Leads Companies Opportunities Tasks Activities Lists Emails 10 Triggers 24 Actions

ON THIS PAGE

→ What is LeadSquared? → API & Authentication → How to connect → Triggers (10) → Actions (24) → Popular automations → FAQ

What is LeadSquared?

LeadSquared is a comprehensive sales execution and marketing automation platform used to capture, qualify, and manage leads through the entire customer lifecycle.

With Konnectify, you can connect LeadSquared to the rest of your stack to automate lead routing, account enrichment, opportunity updates, activity logging, task creation, list operations, and outbound emails—reducing manual work and improving data consistency.

New to LeadSquared?

Create your account and get API access keys from your LeadSquared settings.

Visit LeadSquared →

New to Konnectify?

Build multi-step workflows across your tools—no heavy lifting required.

Create Konnectify account →

What you can automate

• Create or upsert leads from forms and ad platforms

• Keep company accounts in sync across systems

• Create/update opportunities as deals progress

• Auto-create tasks and appointments for follow-ups

• Log and update account activities automatically

• Manage lead lists and trigger targeted emails

API & Authentication

Authentication method: Access Key + Secret Key (credentials)

Konnectify connects to LeadSquared using your Access Key, Secret Key, and API Host (e.g., https://api-in21.leadsquared.com). These credentials are used to sign API requests to your LeadSquared account.

Access Key: identifies your LeadSquared API access.
Secret Key: used to authenticate requests—treat it like a password.
API Host: your regional LeadSquared API base URL.

What this integration can do via the API

Based on available triggers and actions, Konnectify can work with these LeadSquared areas:

Leads: create, upsert, update, find, and delete leads (including standard and custom fields)
Companies (Accounts): create, update, find, and delete accounts
Opportunities: create, update, find, and delete opportunities
Tasks & Appointments: create, update, find, and delete tasks; create appointment-type tasks
Account Activities: create, update, find, and delete activities
Lists: create lists; add/remove leads to/from lists; find lists
Emails: send transactional or marketing emails to leads

Note: LeadSquared API access, feature availability, and rate limits can vary by plan and region. If a workflow step fails due to throttling or permissions, verify your plan, API access, and try adding retries/backoff in your workflow.

Official docs: LeadSquared(API documentation)

How to connect LeadSquared to Konnectify

Prerequisites

A LeadSquared account with API access enabled
Your LeadSquared Access Key and Secret Key
Your regional API Host URL (example: https://api-in21.leadsquared.com)
A Konnectify account with permission to create/edit workflows

Add LeadSquared to a Workflow

In Konnectify, create a new workflow (or open an existing one).
Click Add step and search for LeadSquared.
Select a Trigger or Action to start configuring.

Authorize via Access Key + Secret Key

Choose an existing LeadSquared connection or click Add new connection.
Enter your Access Key, Secret Key, and API Host.
Save the connection to use it across workflows.

Configure the Trigger or Action

Select the event (for triggers) or operation (for actions).
Map required fields (IDs, emails, list names, opportunity types, etc.).
For “Find” steps, choose the identifier that matches your data (e.g., lead ID vs. email/phone).

Important: Make sure the API Host matches your LeadSquared region. Using the wrong host is a common cause of authorization and “not found” errors.

Test the Workflow

Run a test event (create/update a lead, task, opportunity, etc.).
Confirm Konnectify receives the trigger payload and actions succeed.
Validate data mapping for standard and custom fields.

Activate the Workflow

Turn on the workflow once tests look good.
Monitor the run history for any authorization, validation, or rate-limit errors.

Triggers 10 total

LeadSquared triggers in Konnectify include both polling triggers (checked on an interval) and instant webhook triggers (delivered as events happen). Choose instant triggers when you need near real-time automation.

Leads 4 triggers

Lead Added to List

This trigger fires instantly when a lead is added to a specific list.

New Lead (Instant)

This trigger fires immediately when a new lead is created in LeadSquared.

Updated Lead (Instant)

This trigger fires immediately when an existing lead is updated in LeadSquared.

New Account Activity

This trigger fires when a new activity is logged against an account (company).

Companies 2 triggers

New Account

Fires when a new account (company) is created.

Account Updated

Fires when an existing account is updated.

Tasks 2 triggers

New Task (Instant)

This trigger fires immediately when a new task is created in LeadSquared.

Updated Task (Instant)

This trigger fires immediately when an existing task is updated in LeadSquared.

Opportunities 2 triggers

New Opportunity (Instant)

This trigger fires immediately when a new opportunity of a specific type is created in LeadSquared.

Updated Opportunity (Instant)

This trigger fires immediately when an existing opportunity of a specific type is updated in LeadSquared.

Actions 24 total

Use LeadSquared actions to create, find, update, and delete records across your core sales and marketing modules.

Leads 5 actions

Create Lead

Creates a new lead with standard and custom fields available in your LeadSquared account.

Upsert Lead

Upsert a lead with standard and custom fields available in your LeadSquared account.

Update Lead

Updates the details of an existing lead identified by its ID.

Find Lead

Retrieves the details of a lead using the selected identifier.

Delete Lead

Deletes an existing lead by its ID.

Opportunities 4 actions

Create Opportunity

Creates a new sales opportunity.

Update Opportunity

Updates specific fields of an existing opportunity using its ID.

Find Opportunity

Retrieves details of an opportunity.

Delete Opportunity

Deletes an existing opportunity by its ID using a query parameter.

Companies 4 actions

Create Account

Creates a new company account.

Update Account

Updates the details of an existing account.

Find Account

Retrieves details of an account by its Company ID under the specified Company Type.

Delete Account

Deletes an existing account. Optionally delete all leads under the account.

Lists 4 actions

Create List

Creates a new empty static list.

Add Lead to List

Adds an existing lead to a specific static list.

Remove Lead from List

Removes a lead from a specific static list.

Find List

Retrieves a list by its name. Supports static, dynamic, and refreshable lists.

Emails 1 action

Send Email

Sends a transactional or marketing email to a specific lead.

Activities 4 actions

Create Account Activity

Creates a new activity and associates it with an account.

Update Account Activity

Updates an existing activity on an account.

Find Account Activity

Finds existing account activities.

Delete Account Activity

Deletes an existing account activity.

Tasks 5 actions

Create Task

Creates a new task and assigns it to a user.

Update Task

Updates an existing task.

Find Task

Retrieves details of a task.

Delete Task

Deletes an existing task.

Create Appointment

Creates an appointment-type task, which can be associated with a lead, opportunity, or kept unassociated.

Popular automations

Examples of common LeadSquared workflows you can build in Konnectify using the available triggers and actions.

Welcome email for every new lead

Send an immediate email when a new lead is created to confirm receipt and share next steps.

New Lead (Instant) → Send Email

Auto-create follow-up tasks for new opportunities

When a new opportunity is created, automatically create a task for the owner to follow up.

New Opportunity (Instant) → Create Task

Create accounts and keep them updated

When a company account changes, automatically fetch the latest record and update corresponding systems.

Account Updated → Find Account → Update Account

Segment leads by list and enrich the record

When a lead is added to a specific list, look up the lead and update key fields or routing info.

Lead Added to List → Find Lead → Update Lead

FAQ

How does authentication work for LeadSquared in Konnectify?

LeadSquared uses credentials-based authentication in Konnectify: you provide an Access Key, a Secret Key, and your regional API Host. Konnectify uses these values to authenticate API requests to your LeadSquared account.

Which LeadSquared plans are supported?

Any LeadSquared plan that includes API access can be connected. If an action or trigger fails due to permission issues, confirm that API access is enabled for your account and that your keys have access to the relevant modules (leads, accounts, opportunities, etc.).

Are LeadSquared triggers polling or instant?

This integration supports both:

Polling triggers (checked on an interval): New Account, Account Updated, Lead Added to List, New Account Activity
Instant triggers (webhooks): New/Updated Lead, New/Updated Task, New/Updated Opportunity

How do I prevent duplicates when creating leads?

Use Upsert Lead instead of Create Lead. Upsert lets you update an existing lead (based on the identifier you provide) or create a new one when no match exists—ideal for syncing from forms, ads, and imports.

How does Konnectify handle LeadSquared rate limits?

If LeadSquared throttles requests, you may see temporary failures. To improve reliability, reduce concurrency, add delays between steps where appropriate, and use Konnectify retry settings (if available in your plan/workflow). Rate limits vary by LeadSquared plan and region.

Can I connect multiple LeadSquared accounts?

Yes. Create separate LeadSquared connections in Konnectify (each with its own Access Key, Secret Key, and API Host). Then select the correct connection per workflow step.

Why do opportunity triggers ask for an “opportunity type”?

LeadSquared can categorize opportunities by type. The instant opportunity triggers in Konnectify are designed to fire for a specific opportunity type, which helps you target automations (for example, run a workflow only for “New Business” opportunities).

Ready to automate your LeadSquared workflows?

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