WhatsApp Business Cloud

WhatsApp Business Cloud + Konnectify

WhatsApp Business Cloud Integration with Konnectify

Connect WhatsApp Business Cloud to Konnectify to automate sales and marketing conversations—capture inbound messages instantly and send approved templates or session messages at the right moment.

Messages 1 Trigger 2 Actions

ON THIS PAGE

→ What is WhatsApp Business Cloud? → API & authentication → How to connect → Triggers (1) → Actions (2) → Popular automations → FAQ

What is WhatsApp Business Cloud?

WhatsApp Business Cloud is Meta’s official cloud API for WhatsApp Business, designed for companies that want to message customers at scale using approved templates, interactive experiences, and real-time inbound message events.

By integrating WhatsApp Business Cloud with Konnectify, you can route inbound conversations to the right systems and automate responses— without building and hosting your own webhook infrastructure.

New to WhatsApp Business Cloud?

Set up a WhatsApp Business Account (WABA), phone number, and Cloud API access in Meta Business.

Open WhatsApp docs

New to Konnectify?

Create a free account to build workflows, connect apps, and automate message routing end-to-end.

What you can automate

•Instantly capture inbound WhatsApp messages (webhook)

•Send approved template messages for outreach & notifications

•Send free-form session messages within the 24-hour window

•Auto-reply to common questions with templated responses

•Notify teams downstream when a message arrives (via other connected apps)

•Trigger follow-ups based on message content and routing rules

API & authentication

Authentication: OAuth 2.0 authorization

Konnectify connects to WhatsApp Business Cloud via Meta OAuth 2.0. During authorization, you sign in to Meta and grant access. Konnectify stores only the resulting access token securely; your Meta password is never stored in Konnectify.

Supported capabilities (based on this integration’s trigger/action set):

Receive inbound WhatsApp messages in real time via webhook subscriptions
Send WhatsApp template messages to users
Send WhatsApp session messages to users

Plan restrictions & rate limits

WhatsApp Business Cloud is subject to Meta platform policies, messaging limits (tier-based), and template approval requirements. If you hit rate limits, Konnectify may retry requests where possible, but you should design workflows with backoff and queueing in mind.

Official docs: Meta WhatsApp Cloud API documentation

How to connect WhatsApp Business Cloud to Konnectify

Prerequisites

A Meta Business account with WhatsApp Business Account (WABA) access
A WhatsApp Business phone number connected to Cloud API
Meta App credentials: App ID (Client ID), App Secret (Client Secret), and Config ID
Admin permissions to authorize OAuth access and manage webhooks

Add WhatsApp Business Cloud to a Workflow

In Konnectify, open Workflows and select Create workflow.
Choose WhatsApp Business Cloud as your trigger app or action app.

Authorize via OAuth 2.0

Click Connect (or Add new connection).
Enter your Meta App ID (Client ID), App Secret, and Config ID when prompted.
Complete the Meta authorization and onboarding flow in the popup window.

Configure the Trigger or Action

Select the event (Trigger) or operation (Action) you want to use.
Map fields from previous steps (for example: recipient phone number, template name, language).
Save the step configuration.

Important

Template messages require pre-approved templates in WhatsApp Manager. Free-form messages are restricted to the 24-hour customer care window (session) and must comply with Meta policies.

Test the Workflow

Use Test to fetch a sample inbound event or to send a test message.
Confirm that recipient details and message payloads look correct.

Activate the Workflow

Turn the workflow On.
Send a real inbound message to validate webhook delivery and end-to-end automation.

Triggers 1

This integration includes 1 trigger. Triggers run via webhooks, so new inbound messages can start workflows instantly.

Messages 1 triggers

New message

Creates a webhook subscription on Meta WhatsApp Cloud API and fires instantly for every inbound user message.

Add more message-based triggers by extending your workflow logic (filters, routers, and downstream app steps).

Actions 2

Use actions to send WhatsApp messages from Konnectify—either as approved templates or as session messages.

Messages 2 actions

Send a template

Send a WhatsApp template message to a user.

Send a message

Send a WhatsApp message to a user.

Popular automations

Example workflows you can build with the available trigger and actions:

Instant auto-reply with a template

When a new inbound message arrives, send an approved template confirming receipt and setting expectations (e.g., support hours).

New message → Send a template

Route inbound messages and send a session response

Use workflow rules to detect intent (keywords, language, business hours), then reply with a personalized session message.

New message → Send a message

Support intake acknowledgment

When a customer messages your support number, acknowledge with a template and continue the conversation with session messages while an agent works the case (using other apps in your workflow).

New message → Send a template → Send a message

Lead qualification follow-up

When a new WhatsApp inquiry arrives, send a template with quick questions (or next steps), then reply dynamically with a session message based on the customer’s response.

New message → Send a template → Send a message

FAQ

How does authentication work for WhatsApp Business Cloud in Konnectify?

This integration uses Meta OAuth 2.0. You provide your Meta App credentials (Client ID, Client Secret, Config ID), then complete the Meta authorization flow. Konnectify stores the resulting access token securely; your Meta password is not stored.

Which WhatsApp/Meta plans are supported?

Konnectify connects to the WhatsApp Business Cloud API. You’ll need a Meta Business setup with a WhatsApp Business Account (WABA) and a Cloud API-enabled phone number. Messaging limits and features depend on your Meta account status, messaging tier, and compliance.

How does the “New message” trigger work—polling or webhook?

It’s a webhook trigger. Konnectify creates a webhook subscription on Meta’s WhatsApp Cloud API so inbound messages can start workflows in near real time. No periodic polling is required.

Does this integration support upserts or built-in duplicate prevention?

No—this connector focuses on messaging (send message / send template). For duplicate prevention, use Konnectify workflow steps like filters, deduplication by message ID, or store processed message IDs in your database/CRM via other app steps.

What happens if we hit Meta/WhatsApp API rate limits?

If the API returns rate-limit responses, Konnectify may retry depending on the error type. For high-volume use cases, design workflows to throttle message sends, batch downstream operations where possible, and monitor your Meta messaging limits/tier.

Can I connect multiple WhatsApp Business Accounts (WABAs) to Konnectify?

Yes. Create separate connections in Konnectify for each Meta/WhatsApp setup you want to use. Each workflow step can be pointed to a specific connection so you can isolate brands, regions, or phone numbers.

When should I use “Send a template” vs “Send a message”?

Use Send a template for outbound notifications or outreach that must use an approved WhatsApp template (often outside the 24-hour window). Use Send a message for free-form replies within the 24-hour session window after the user messages you, following Meta policies.

Ready to automate your WhatsApp Business Cloud workflows?

Connect WhatsApp Business Cloud to Konnectify and start building real-time messaging automations in minutes.

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