Instantly
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Konnectify
Instantly Integration with Konnectify
Scale cold email and outreach operations by syncing Instantly lead status and email events with your CRM and internal systems, and automating campaign/lead management from Konnectify.
Leads
Emails
Campaigns
Accounts
Enrichment
18 Triggers
10 Actions
What is Instantly?
Instantly is a cold email and outreach platform designed to scale campaigns with unlimited sending accounts, warmup, and AI-assisted personalization. Teams use it to run high-volume outbound while tracking engagement signals such as opens, clicks, replies, bounces, and lead interest status.
With Konnectify, you can capture Instantly events in real time and orchestrate lead and campaign operations across your CRM, data warehouse, Slack, support tools, and internal systems—without custom code.
New to Instantly?
Create an account, connect sending mailboxes, and start building outreach campaigns.
Visit Instantly →
What you can automate
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Sync lead interest stages (Interested, Meeting Booked, Closed) into your CRM
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Route replies, opens, clicks, and bounces to Slack/Teams or ticketing
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Create/update/delete leads programmatically based on upstream systems
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Move leads into the right campaign when they match intent or segmentation rules
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Create, update, pause, or activate campaigns from operational workflows
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Track enrichment completion events and trigger downstream data updates
API & Authentication
Authentication method: API Key
This integration uses API Key authentication. Konnectify will store your Instantly API key securely and use it to make API calls for configured actions and to register/verify webhook-based triggers.
Where to find your Instantly API key
- Log in to your Instantly workspace.
- Open Settings (or Developer/API section, depending on your plan).
- Copy the API Key and keep it private.
What Konnectify can do with the API
- Create, update, move, and delete leads
- Create, update, activate/pause, and delete campaigns
- Search campaigns by lead email
- Receive webhook events for lead statuses, email events, enrichment completion, and account errors
Important notes (rate limits & plan access)
- API availability and webhook features may vary by Instantly plan and workspace permissions.
- Instantly may enforce API rate limits. If you see throttling, add retries/backoff in your workflow and reduce parallelism.
- For security, rotate API keys periodically and update the connection in Konnectify.
Reference: Instantly API documentation (official):
https://developer.instantly.ai/
How to connect
Prerequisites
- An Instantly account with access to API keys and webhooks (plan/role dependent)
- Your Instantly API Key
- A Konnectify workspace with permission to create/edit workflows
- (Recommended) A test campaign/lead to validate triggers like opens, clicks, and replies
Add Instantly to a Workflow
- Create a new workflow (or open an existing one) in Konnectify.
- Choose Instantly as your trigger app or action app.
Authorize via API Key
- When prompted, create/select an Instantly connection.
- Paste your Instantly API Key and save.
Configure the Trigger or Action
- Select the Instantly trigger (webhook event) or action you need.
- Map fields using outputs from previous steps (for example, Lead ID or email address).
- For actions, confirm required identifiers like Lead ID or Campaign ID are available.
Warning
Some Instantly actions (like Delete Lead or Delete Campaign) are permanent. Add a filter/approval step and test in a sandbox workspace first.
Test the Workflow
- Trigger a real event in Instantly (e.g., open/click/reply or change a lead status).
- Run a test in Konnectify and verify payload fields and mappings.
- Confirm actions write back to Instantly as expected.
Activate the Workflow
- Turn on the workflow to start processing webhook events in real time.
- Monitor runs for a day to confirm volume, rate limits, and routing rules.
Triggers
18
Instantly triggers in Konnectify are webhook-based, so events are delivered in near real time (no polling delay).
Leads
11 triggers
Lead Interested
Receives a real-time notification whenever a lead's interest status changes to interested.
Lead Neutral
Receives a real-time notification whenever a lead's interest status changes to Neutral.
Lead Not Interested
Receives a real-time notification whenever a lead's interest status changes to Not Interested.
Lead Meeting Booked
Receives a real-time notification whenever a lead's interest status changes to Meeting Booked.
Lead Meeting Completed
Receives a real-time notification whenever a lead's interest status changes to Meeting Completed.
Lead Closed
Receives a real-time notification whenever a lead's interest status changes to Closed.
Lead Out of Office
Receives a real-time notification whenever a lead's interest status changes to Out of Office.
Lead Wrong Person
Receives a real-time notification whenever a lead's interest status changes to Wrong Person.
Lead No Show
Receives a real-time notification whenever a lead's interest status changes to No Show.
Lead Unsubscribed
Receives a real-time notification whenever a Lead Unsubscribes
Campaign Completed
Receives a real-time notification whenever an an Campaign is Completed
Emails
6 triggers
Email Sent
Receives a real-time notification whenever an an Email is Sent
Email Opened
Receives a real-time notification whenever an Email is Opened
Email Link Clicked
Receives a real-time notification whenever an an Email Link is Clicked
Reply Recieved
Receives a real-time notification whenever an an Reply is Recieved
Email Bounced
Receives a real-time notification whenever an an Email is Bounced
Campaign Completed
Receives a real-time notification whenever an an Campaign is Completed
Note: Campaign Completed may be useful for both campaign-level reporting and lead lifecycle automation.
Accounts & Enrichment
2 triggers
Account Error
Receives a real-time notification whenever an Account Faces an Error
Supersearch Enrichment Completed
Receives a real-time notification whenever a Supersearch Enrichment is Completed
Actions
10
Use actions to manage leads and campaigns in Instantly from Konnectify—ideal for CRM-to-outreach sync and operational controls.
Leads
4 actions
Create Lead
Creates a new lead, with options to assign to campaigns, lists, and workspace members.
Update Lead
Updates an existing lead's fields, custom variables, or status using their Lead ID.
Delete Lead
Permanently deletes a lead from your Instantly organization.
Move Lead to Campaign
Transfers or copies leads based on specific IDs, filters, or source lists into a target campaign.
Campaigns
5 actions
Create Campaign
Creates a new outreach campaign with sequences, schedules, and routing configurations.
Update Campaign
Updates an existing outreach campaign with specific fields.
Activate Campaign
Changes the status of a Draft or Paused campaign to Active, allowing it to start sending.
Pause Campaign
Changes the status of a campaign to Paused, temporarily stopping it from sending emails.
Delete Campaign
Permanently deletes a campaign from your Instantly organization.
Searches
1 actions
Search Campaigns by Lead Email
Searches your Instantly organization for any campaigns containing the specified lead email address.
Tip: Use this action before creating/moving leads to prevent duplicates across campaigns.
Popular automations
Auto-route “Interested” leads into a booked-meeting campaign
When a lead becomes Interested, automatically move them into a higher-intent campaign (or a handoff campaign) to accelerate follow-up.
Lead Interested
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Move Lead to Campaign
Update CRM status when a meeting is booked
Keep your CRM pipeline accurate by using Instantly’s meeting-booked signal to drive downstream updates and alerts.
Lead Meeting Booked
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Update Lead
Stop outreach automatically after unsubscribe
When a lead unsubscribes, remove them from Instantly to reduce compliance risk and keep your lists clean.
Lead Unsubscribed
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Delete Lead
Pause campaigns when sending accounts error
If a sending account encounters an error, automatically pause affected campaigns to prevent deliverability issues and notify your ops team.
Account Error
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Pause Campaign
→
Update Campaign
FAQ
How does authentication work for Instantly in Konnectify?
Instantly uses API Key authentication in Konnectify. Add your API key when creating the Instantly connection. Konnectify stores it securely and uses it to call Instantly actions and manage webhook trigger setup.
Which Instantly plans are supported?
Any plan that provides API key access and supports the relevant endpoints/webhooks can work. If you don’t see API settings in your Instantly account, check your plan level and role permissions.
Are Instantly triggers polling-based or real time?
Triggers are webhook-based (per-event). Instantly sends events like opens, clicks, replies, bounces, and lead interest changes to Konnectify as they happen, so there is no polling interval.
How do I prevent duplicate leads/campaign entries?
This connector does not include an “upsert” action by default. To prevent duplicates, use Search Campaigns by Lead Email before adding/moving leads, and/or store the Instantly Lead ID in your CRM to reliably target Update Lead instead of Create Lead.
What happens if we hit Instantly API rate limits?
If Instantly throttles requests, you may see intermittent failures on action steps. Mitigate by adding retry/backoff logic, batching where applicable, and limiting concurrency (for example, avoid triggering multiple lead updates in parallel for the same campaign).
Can I connect multiple Instantly workspaces or accounts?
Yes. Create multiple Instantly connections in Konnectify—one per API key/workspace—and select the appropriate connection per workflow step. This is useful for managing multiple brands, regions, or client accounts.
How should I handle email opens/clicks given tracking and privacy limitations?
Open and click events depend on tracking pixels/redirects and can be affected by privacy features (e.g., Apple Mail Privacy Protection) and security scanners. Treat opens as a soft signal and prefer stronger intent signals (replies, meeting booked, link clicked with context, or lead status changes) for routing and automation.
Ready to automate your Instantly workflows?
Connect Instantly to Konnectify and streamline outreach operations with real-time events and reliable actions.
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