G2.com
What is G2?
G2 is a software marketplace where businesses collect and showcase customer reviews, publish product content, and capture buyer intent signals from in-market accounts. Integrating G2 with Konnectify helps you route review activity to internal systems, enrich workflows with product/vendor metadata, and operationalize buyer-intent and content insights across your GTM stack.
Create your G2 presence, collect reviews, and publish product assets for prospects researching your category.
Visit G2 →Build workflows that connect G2 with your CRM, data warehouse, Slack, email, and more—without brittle scripts.
Sign up for Konnectify →API & Authentication
Konnectify connects to G2 using OAuth 2.0. During setup, you’ll be redirected to G2 to grant access; Konnectify then receives an access token to call G2 APIs on your behalf. Your G2 login password is never stored in Konnectify.
- Products: details, ratings, reviews, snippets, attachments/downloads, discussions
- Vendors and categories: lookup by ID
- Q&A: question lookup by ID
- Media assets: screenshots, product videos, and video reviews
- Review monitoring via subscription/read permissions (as enabled in your G2 app scopes)
- Identity scopes (OpenID, profile) used for secure authorization
Available endpoints, buyer-intent access, and request limits can vary by your G2 plan and the scopes approved for your OAuth app. If a step fails with permissions or throttling errors, confirm your G2 subscription and OAuth scopes, then retry.
Official docs: see G2’s developer documentation for OAuth and API endpoints. G2 API Docs
How to connect
- A Konnectify account with permission to create Workflows
- A G2 account with access to the products/data you want to automate
- A G2 OAuth app (Client ID and Client Secret)
- Pop-up/redirects allowed in your browser (for OAuth consent)
Add G2 to a Workflow
- In Konnectify, create a new Workflow (or open an existing one).
- Click Add step and choose G2.
- Select whether you’re adding a Trigger (starts the workflow) or an Action (a step in the workflow).
Authorize via OAuth 2.0
- Click Connect when prompted.
- Enter your G2 Client ID and Client Secret (from your G2 developer settings).
- Review requested scopes and approve access on the G2 consent screen.
Configure the Trigger or Action
- Choose the G2 event/action you want to run.
- Fill in required fields (for example, product IDs for product-related lookups).
- Map outputs from prior steps into inputs (e.g., pass a Product ID into “Find Product Reviews”).
Many G2 “Find …” actions require a unique ID. If you only have a URL or name, add a prior step in your workflow (or use your internal system) to store and supply the correct G2 ID.
Test the Workflow
- Run a test to fetch a sample record from G2 (or wait for the next poll cycle for triggers).
- Confirm the output fields look correct (IDs, timestamps, review content, asset metadata, etc.).
- Validate that downstream steps receive the expected values.
Activate the Workflow
- Turn on the workflow.
- For polling triggers, allow time for the next scheduled check.
- Monitor the run history for the first few executions and refine mappings as needed.
Triggers 1
This integration includes 1 trigger. Triggers run using polling (Konnectify checks G2 on a schedule) to detect new or updated records.
Reviews 1 triggers
Monitors G2 for new or updated reviews for the selected product.
Actions 10
Use G2 actions to look up product ecosystem data (reviews, snippets, assets, and metadata) and enrich downstream steps in your workflow.
Products 7 actions
Retrieves details of a G2 product using its unique ID.
Retrieves details of a G2 product video using its unique ID.
Fetches the video reviews associated with a G2 product by its ID.
Retrieves review snippets associated with a G2 product using its ID.
Retrieves customer reviews associated with a G2 product using its ID.
Retrieves downloadable assets (whitepapers, reports, datasheets) for a G2 product.
Retrieves community discussions associated with a G2 product.
Vendors & Categories 2 actions
Retrieves details of a G2 vendor using its unique ID.
Retrieves details of a G2 category using its unique ID.
Questions & Screenshots 2 actions
Retrieves details of a G2 Q&A question using its unique ID.
Retrieves details of a G2 screenshot asset using its unique ID.
Popular automations
Here are practical workflow ideas you can build with the available G2 trigger and actions.
Enrich every new review with product details
When a new review arrives, pull canonical product metadata so you can route feedback by product line, plan, or segment.
Build a “proof points” pack from snippets and reviews
Automatically fetch the latest review snippets and full reviews for a product after a review update to keep sales enablement materials fresh.
Surface video proof when review activity spikes
When a new/updated review is detected, pull product video and video review metadata for content distribution or landing pages.
Keep product assets in sync (downloads + discussions)
After review activity, refresh product downloads and discussions so your team can track what prospects are consuming and asking about.
FAQ
How does Konnectify authenticate to G2?
Which G2 plans are supported?
How does the “New Review Added” trigger work?
How do I prevent duplicates from review polling?
What happens if G2 rate-limits my workflow?
Can I connect multiple G2 accounts to Konnectify?
Do these actions work with G2 product URLs, or do I need IDs?
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