ZoomInfo
+
Konnectify
ZoomInfo Integration with Konnectify
Connect ZoomInfo’s B2B intelligence to Konnectify to enrich leads and accounts, discover intent, and operationalize sales & marketing insights across your stack.
Contacts
Companies
Intent
News
Scoops
Technology
Org Chart
Hierarchy
Lookalikes
Recommendations
Insights
0 Triggers
19 Actions
What is ZoomInfo?
ZoomInfo is a B2B data and business intelligence platform that helps teams find, qualify, and engage the right companies and contacts with firmographic, technographic, and intent insights.
Integrating ZoomInfo with Konnectify lets you automate enrichment and research workflows so your CRM, marketing tools, and internal systems stay accurate and actionable.
Use Konnectify to operationalize ZoomInfo for lead gen, account intelligence, and intent-based routing—without manual lookups.
New to ZoomInfo?
Learn about ZoomInfo plans and request access to API credentials.
Visit ZoomInfo →
What you can automate
• Search contacts by email, title, department, and more
• Search companies by industry, revenue, and location
• Enrich contact and company records before creating/updating in your CRM
• Capture buying intent signals for target accounts
• Pull news and scoops to trigger sales outreach or alerts
• Discover technology stack, org chart, and corporate hierarchy for ABM
API & Authentication
Authentication: OAuth 2.0 authorization
Konnectify connects to ZoomInfo using OAuth 2.0. You provide a Client ID and Client Secret, and Konnectify exchanges them for an access token via ZoomInfo’s token endpoint.
Konnectify securely stores connection metadata needed to refresh/renew access (when supported by the provider) and does not expose your secrets in workflow logs.
API capabilities in this connector
- Search: contacts, companies, intent, news, and scoops
- Enrichment: contact, company, intent details, news, scoops
- Account intelligence: technology stack, org chart, corporate hierarchy, hashtags
- Discovery: lookalike companies/contacts and contact recommendations
- Insights: funding, leadership/CXO changes, M&A, and other signals (where available)
Important: plan access & rate limits
ZoomInfo API availability, feature coverage (e.g., intent/insights), and rate limits depend on your ZoomInfo subscription. If you see authorization or quota errors, confirm your plan includes API access and the specific endpoints used by your workflow.
Official docs:
ZoomInfo API documentation
(If your tenant uses a different documentation portal, follow your ZoomInfo admin guidance.)
How to connect ZoomInfo to Konnectify
Prerequisites
- A ZoomInfo account with API access enabled
- Your ZoomInfo Client ID and Client Secret
- A Konnectify workspace with permission to create connections and workflows
Add ZoomInfo to a Workflow
- Open Workflows in Konnectify.
- Create a new workflow (or open an existing one).
- Click Add step and choose ZoomInfo.
Authorize via OAuth 2.0 (Client ID + Client Secret)
- Select Add new connection.
- Enter your ZoomInfo Client ID and Client Secret.
- Save the connection. Konnectify will request a token from https://api.zoominfo.com/gtm/oauth/v1/token.
Configure the Action
- Choose the ZoomInfo action you want (Search, Enrich, Insights, etc.).
- Map input fields from previous steps (e.g., email, company name/domain, or ZoomInfo IDs).
- Select which outputs you want to pass downstream (e.g., enriched profile fields).
Warning
Enrichment results depend on the identifiers you provide. For best match rates, pass stable identifiers (like email, company domain, or ZoomInfo IDs) and normalize inputs (trim whitespace, lowercase emails/domains).
Test the Workflow
- Run a test with a known contact/company (or sample inputs).
- Verify returned fields (e.g., job title, company size, technologies, intent topics).
- Confirm downstream mapping to your CRM/warehouse steps.
Activate the Workflow
- Turn on the workflow.
- Monitor the run history for errors and quota usage.
- Iterate: refine search filters and enrichment identifiers for higher match rates.
Triggers
0
This ZoomInfo connector currently supports actions only (no triggers). To start a workflow, use another app’s trigger (e.g., “New lead in CRM”) or a Konnectify scheduler, then call ZoomInfo actions to search/enrich.
Tip: Common trigger sources for ZoomInfo enrichment workflows include CRM lead creation, form submissions, inbound emails, or scheduled account reviews.
Actions
19
Use these actions to search ZoomInfo and enrich contacts/companies, pull intent and insights, and generate recommendations for prospecting workflows.
Contacts
5 actions
Search Contacts
Search for contacts by name, email, job title, department, etc.
Enrich Contact
Provide contact identifiers to receive enriched profile data.
Enrich Contact By ID
Provide either a contact email or person ID to receive enriched profile data.
Contact Lookalikes
Search for similar contacts based on a target company and a reference person.
Get Contact Recommendations
Retrieve recommended contacts for a specific company using ZoomInfo Copilot.
Companies
3 actions
Search Companies
Search for companies using industry, revenue, location and more.
Enrich Company
Provide company identifiers to receive enriched data.
Company Lookalikes
Search for similar companies based on a target company's ID or Name.
Intent & Insights
3 actions
Search Intent
Search companies showing buying intent signals.
Enrich Intents
Provide company data to receive enriched intent details.
Get Company Insights
Fetch various intent signals and insights (like funding, CXO changes, M&A, etc.) for specific companies.
News & Scoops
4 actions
Search News
Search news by date range, URLs, and categories.
Enrich News
Enrich a news item by providing identifying data.
Search Scoops
Search scoops by published date and person attributes.
Enrich Scoop
Enrich a scoop by providing identifying data.
Company Intelligence
5 actions
Enrich Technology
Provide company data to receive their enriched technology stack.
Enrich Hashtag
Provide company data to receive enriched hashtags linked to them.
Enrich Org Chart
Provide company data to receive an enriched organizational chart.
Enrich Corporate Hierarchy
Provide company data to retrieve family tree and corporate hierarchy.
Enrich Scoop
Enrich a scoop by providing identifying data.
Note: “Enrich Scoop” also appears under News & Scoops; include it here if you use scoops as part of broader company intelligence.
Popular automations
Use these templates as starting points. Since this connector has no native triggers, start with a trigger from another app (CRM/form/support) or a schedule, then call ZoomInfo actions.
Auto-enrich inbound leads
When a new lead arrives (from your CRM or form), enrich the person profile and standardize fields before routing to sales.
New lead in CRM (external trigger)
→
Enrich Contact By ID
→
Search Companies
Account research pack on demand
When an SDR requests research (e.g., via Slack/CRM button), pull tech stack, org chart, and corporate hierarchy for the account.
Manual request (external trigger)
→
Enrich Company
→
Enrich Technology
→
Enrich Org Chart
Intent-based outreach list
On a schedule, find accounts showing intent and enrich details to prioritize outreach and routing.
Schedule (external trigger)
→
Search Intent
→
Enrich Intents
→
Get Company Insights
Daily news & scoops alerts for target accounts
Monitor recent news and scoops and send alerts (email/Slack) to account owners with context.
Schedule (external trigger)
→
Search News
→
Search Scoops
→
Enrich News
FAQ
How does authentication work for ZoomInfo in Konnectify?
This connector uses OAuth 2.0 token-based authentication. You enter your ZoomInfo Client ID and Client Secret, and Konnectify exchanges them for an access token using ZoomInfo’s token endpoint. Keep your client secret private and rotate it if it’s ever exposed.
Which ZoomInfo plans are supported?
Any ZoomInfo plan that includes API access and the relevant endpoints (e.g., intent, insights, enrichment) should work. If an action fails with authorization errors, confirm your subscription includes that dataset and API entitlement.
How do triggers work for this integration?
The ZoomInfo connector does not include triggers today. Start your workflow with another app’s trigger (CRM, forms, support tickets, Slack commands) or a Konnectify schedule, then call ZoomInfo actions to search or enrich.
How can I prevent duplicate records in my CRM?
This connector focuses on search/enrichment (no “upsert” action). To prevent duplicates, use a CRM-side “Find” step before create/update, and treat stable identifiers as keys (email for contacts; domain or CRM account ID for companies). You can also store ZoomInfo IDs returned by enrichment and reuse them for future lookups.
What happens if I hit ZoomInfo API rate limits?
If ZoomInfo returns throttling or quota errors, the workflow run will fail for that step. Recommended mitigations: reduce run frequency, batch upstream items, add retries/backoff (where supported), and cache enrichment results (e.g., store ZoomInfo IDs and enriched fields in your CRM/DB to avoid repeated calls).
Can I connect multiple ZoomInfo accounts?
Yes. Create separate ZoomInfo connections in Konnectify (each with its own Client ID/Secret) and select the appropriate connection per workflow or per step.
What identifiers should I use for the best enrichment match rate?
Prefer stable, unique identifiers: contact email (business email) or ZoomInfo Person ID for contacts; company domain or ZoomInfo Company ID for companies. When using names, include additional context (location, industry, website) to reduce ambiguous matches.
Ready to automate your ZoomInfo workflows?
Connect ZoomInfo to Konnectify to enrich records, surface intent, and power account intelligence across your tools.
Get started free →
