Paddle
+
Konnectify
Paddle Integration with Konnectify
Automate your subscription billing workflows by connecting Paddle to your sales, marketing, and operations tools through Konnectify.
Subscriptions
Customers
3 Triggers
6 Actions
What is Paddle?
Paddle is a complete Merchant of Record (MoR) and subscription management platform built specifically for SaaS companies. It unifies checkout, payment processing, subscription logic, global tax compliance, and fraud prevention into a single system. Connecting Paddle to Konnectify allows you to bridge your billing system with your downstream tools, automating critical business operations without writing complex integrations.
New to Paddle?
Set up your SaaS billing dashboard, configure your checkout, and manage global tax compliance effortlessly.
Visit Paddle Website →
New to Konnectify?
Create automated workflows connecting Paddle to your CRM, databases, messaging apps, and accounting tools.
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What you can automate with Paddle & Konnectify:
• Provision new user accounts in your SaaS platform instantly upon checkouts.
• Update customer subscription tiers and billing statuses in your CRM in real time.
• Trigger immediate customer success workflows when a subscription is canceled.
• Create matched customer records in Paddle when new leads are registered in your CRM.
• Sync localized customer details and metadata automatically from external tools.
• Retrieve updated subscription data to power custom financial and usage reports.
API & Authentication
How Konnectify Connects to Paddle
Konnectify connects securely to your Paddle account using API Key credentials. This integration supports both the Sandbox environment (for safe testing) and the Live Account environment (for active business workflows). Because Paddle uses API keys to verify requests, Konnectify never sees or stores your master account password.
To authenticate, you will select your environment in Konnectify and provide your Paddle API Key, which typically begins with the prefix pdl_.
View Paddle Developer Docs →
Important Sandbox vs. Live Note
Paddle API keys are environment-specific. A Sandbox key starting with pdl_sandbox_ cannot connect to your Live environment, and a Live key will not work in Sandbox. Be sure to select the correct environment matching your API key during the connection setup.
How to Connect
Prerequisites:
- An active Paddle account (Sandbox or Live).
- A Paddle API Key generated from your Paddle dashboard under Developer Settings > API Keys.
- A Konnectify account.
Add Paddle to a Workflow
- Log in to your Konnectify dashboard and create a new workflow.
- Click to add a step, search for "Paddle" in the application library, and select it.
Authorize via API Key
- In the authorization window, select your Environment (either "Sandbox" or "Live Account").
- Paste your Paddle API Key into the API Key field.
- Click Connect to authorize and link your account.
Configure the Trigger or Action
- Choose your desired trigger or action from the drop-down menu.
- Map dynamic variables (such as customer email, subscription ID, or currency) from Paddle to other apps in your workflow.
Check your fields: Ensure that any required fields, like email address formats, are mapped correctly to avoid API payload rejection.
Test the Workflow
- Click the Test Step button in Konnectify.
- Verify that sample data from Paddle successfully transfers to your connected application.
Activate the Workflow
- Once the test passes, toggle your workflow to Active.
- Konnectify will now run this integration continuously in the background.
Triggers
3
Triggers detect events in Paddle and pass that information to Konnectify instantly. These triggers use Paddle's real-time webhooks, meaning your automated workflows run immediately when a customer subscribes, updates their plan, or cancels.
Subscriptions
3 triggers
▾
Subscription Created
Fires instantly when a new subscription record is generated in Paddle, allowing you to provision accounts or trigger customer onboarding.
Subscription Updated
Fires on any change to a subscription, including billing detail changes, item or price updates, and status transitions.
Subscription Canceled
Fires when a subscription status changes to canceled, immediately or when a scheduled cancellation takes effect.
Actions
6
Actions allow your workflows to modify data inside Paddle or retrieve records to use in subsequent steps. Use actions to sync contact databases, query active subscriptions, or update billing plans automatically.
Subscriptions
3 actions
▾
List Subscriptions
Retrieves subscriptions across your Paddle account for data syncing, custom reports, or building search workflows.
Get Subscription
Fetches the full state of a single subscription, with the option to include an upcoming-transaction preview.
Update Subscription
Applies changes to an existing subscription, such as items, applied discounts, billing details, or billing dates.
Customers
3 actions
▾
List Customers
Retrieves customers across your Paddle account, filtering by ID, email address, status, or search queries.
Get Customer
Fetches the complete profile of an individual Paddle customer using their unique customer ID or email address.
Create Customer
Creates a new customer profile in Paddle using an email address, name, locale, and optional metadata.
Popular Automations
Provision SaaS Access on Checkout
Provision a user account inside your SaaS platform or database the moment a customer purchases a subscription through Paddle.
Subscription Created
→
Create User (External App)
Sync Plan Upgrades to CRM
Keep contact tags or company properties updated inside your CRM whenever a customer upgrades or downgrades their billing plan in Paddle.
Subscription Updated
→
Update Contact in CRM
Automate Churn Interventions
Notify your customer success team or trigger an automated win-back email sequence immediately when a subscription is canceled in Paddle.
Subscription Canceled
→
Create Churn Task / Send Alert
Register CRM Leads in Paddle
Ensure customer profiles exist in Paddle before checkout by automatically creating customer records when a lead is qualified in your CRM.
Lead Qualified (CRM)
→
Create Customer
Frequently Asked Questions
How do I securely authenticate my Paddle account?
▾
Konnectify connects using an API Key generated inside your Paddle dashboard under Developer Settings > API Keys. This key is used strictly to authorize communication between Konnectify and Paddle's API. Your master account password is never exposed or stored.
Which Paddle environments are supported?
▾
Both Sandbox and Live environments are fully supported. When setting up your connection in Konnectify, select "Sandbox" to test workflows without processing real financial transactions, or "Live Account" to connect your active production store.
Are Paddle triggers real-time or polled?
▾
Paddle triggers are webhook-based, which means they are real-time. The moment a subscription is created, updated, or canceled in your Paddle store, the event payload is pushed directly to Konnectify to run your active workflows instantly.
Can I update active subscription prices and items mid-cycle?
▾
Yes. The Update Subscription action allows you to modify items, apply discounts, or alter collection modes on active Paddle subscriptions. This enables you to automate mid-cycle upgrades or custom contract changes directly from your CRM or database.
How does Konnectify handle Paddle's API rate limits?
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Konnectify manages rate limits gracefully by complying with Paddle's standard API thresholds. If an API call is rate-limited, Konnectify automatically schedules a retry using an exponential backoff strategy to ensure your billing data is processed without failure.
Can I connect multiple Paddle accounts to Konnectify?
▾
Yes. You can authenticate multiple separate Paddle accounts or keys (such as distinct keys for different regional entities or separate Sandbox and Live connections) and select the specific connection you want to use for each step of your workflow.
What is the difference between Subscription Updated and Subscription Canceled triggers?
▾
The Subscription Updated trigger fires for non-terminal changes (such as tier upgrades, credit card updates, or scheduling a cancellation for the end of the billing cycle). The Subscription Canceled trigger fires specifically when a subscription's status officially transitions to "canceled" and access should be revoked.
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